We begin with the content flows and the storyline within your video in this second phase. This describes how the video is organized. We start with an introduction or a teaser, then move deeper into the content until users can make their own decisions. Then we'll create a separate storyline for each moment of decision. By doing so, we guide the viewer through a series of events that are relevant to him or her. A content flow can have a variety of goals. During this stage, we consider not only the layout of the videos, but also their content.