It is critical to first determine your goals and to discuss the message you want to communicate during the concepting phase. You should ask the following questions:
What is your topic?
Pick only one subject to cover per video, and your interactive video will be more focused and easier to create.
Who is your audience?
Start by determining demographic information, like education, age, professional organizations, etc. and then consider their interests, concerns, and goals.
Why does your audience care about this topic?
If you understand why your audience would watch the video, you can more easily address their concerns.
What is the (learning) objective of your video?
A clear (learning) objective helps you provide more straightforward instruction with a more achievable outcome.
How will your video benefit your audience?
What value will they take away if someone invests their time in watching your video?