An interactive video is a video experience that allows the viewer to participate and choose what they want to see, discover, and do next.
Interactive videos add a whole new dimension to video marketing by allowing viewers to interact with and even control the content as if they were playing a video game. Globally successful brands are already leveraging the power of interactive videos to get more out of their marketing efforts, providing their customers with an unforgettable experience to increase sales and customer loyalty.
Increase the level of engagement in your videos and audience by including clickable areas called "Hot Spots" that perform an action when your audience clicks on them. They are fully customizable icons or text labels that appear over the top of your video; they can be animated or appear only when you want them to.
There are multiple types of interactive videos:
Viewers can define their own journey, answer questions, complete questionnaires, buy products, download content, and much more by clicking on these hot spots without leaving the video. They are more engaged with interactive videos because they do more than just watch; they engage, listen, read, write, and click. This creates a more fun and engaging experience for the viewer. The good news is that it is also possible that any existing video can be made interactive.
It's simple; we'll take you on a creative journey, beginning with consultation and ending with design, personalization, and analytics.
Interactive video has quickly become a well-established and widely used marketing tool. According to a study by Spiel Creative, almost 90% of marketers surveyed noted a growth in their online sales after incorporating interactive video, and over 85% said that they would create more interactive videos in the future.
noted a growth in their online sales after using interactive video.
stated that they had made the right decision to create an interactive video.
would prefer an interactive video to a standard video.
noted better online sales compared to a standard video.
Here you will find an overview of the various applications of interactive video per sector: