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Elevate Your Elearning with Interactive Video

With tight budgets and demands within Learning and Development, learning needs to be cost-effective, but remain inspiring. Elearning through interactive video drives learning, whilst being accessible, flexible, and engaging.

Interactive videos are an effective way to keep learning fresh, relevant and engaging. It’s definitely a useful tool that all professionals should consider utilising.
Interactive videos provide a more engaging experience by allowing learners to actively participate in their education. It gives students a more immersive and rewarding experience.

We know that video benefits many industries and businesses, but how can interactive video improve elearning strategies?


Why do trees change color?

Here we use interactive video to showcase a few of the possibilities for elearning. It consists of different chapters and a quiz. The use of different quiz and other interactive elements are almost unlimited and can be connected to every LMS.

What Are The Value-adds That Interactive Video-Based Learning Offers?

There are several value-adds as you use interactive video-based learning. Here are the top 5:

  • 1. You can use interactive video-based learning as short, bite-sized nuggets. Learners can consume this on the go, on the device of their choice.

  • 2. With interactive video-based learning, you can focus on the learning outcome and use the rich range of learning interactions to meet the learning mandate.

  • 3. Similar to eLearning courses, you can add intermittent checkpoints or end of video assessments.

  • 4. You can offer branching options (at certain decision points, learners make choices that take them through unique pathways). This approach creates a highly sticky learning experience plus it enables you to move the cognition level to the application (from recall or understand).

  • 5. Similar to other eLearning courses, you can track the learners’ progress as the interactive videos supports SCORM.

More Engagement

"When viewers watch a video, they retain 95% of the message, compared to 10% when they read it."

Research consistently shows that video improves engagement and retention. It’s clear to see why people choose to interactive video for training, marketing and content generation.

Learning On-Demand and Flexible.

One advantage of using interactive videos is that they can be paused and resumed as needed. This is a benefit for training videos; your training becomes on-demand and more flexible.

Videos also reduce the cost of training. Videos save money on training because they eliminate the need for a trainer and any travel expenses for a single session. Videos can still be used to deliver small chunks of training to support classroom learning if blended learning is preferred. Again, this would be a less expensive option.

Interactive videos provide a more engaging experience by allowing learners to actively participate in their education. It gives students a more immersive and rewarding experience.

The Benefits Of Interactive Video

We know that video benefits many industries and businesses, and that interactive videos continue to prove that they improve learning, but why are interactive videos better for your elearning strategy?

Take Your Learners on a Journey

Storytelling can inspire students by guiding them through realistic scenarios. Learning becomes more relevant and engaging when it contains authentic content. It allows learners to better understand desired behaviors and challenges they may face by allowing them to relate to situations they may encounter.

Storytelling also allows students to interact with various characters in order to better understand their behavior in all aspects. Knowing how your actions affect others encourages good behavior and increased empathy.

Connect With Your Learners

To further engage your learners, use role-playing to enhance their connection to the topic by allowing them to play different characters. Role-playing has a big impact on students because it makes them feel like they're a part of the story.

Being immersed in the story improves the learner's experience and journey. Role-playing allows students to emotionally connect with their characters. This not only engages learners more, but it also leaves a lasting impression, making behaviors easier to remember.

Challenge Your Learners

Storytelling and role-playing can be enhanced by incorporating elements such as branching scenarios, hotspots, and quizzes, which allow the learner to interact with their journey. These small interactions, like storytelling and role-playing, should increase engagement.

Branching scenarios allow stories to unfold based on the choices of the learners. They can see how their decisions affect the situation and the other characters. Learners can be given realistic options with real-time decisions to make interactions as realistic as possible.

Analyse Their Progression

All decisions made in branching scenarios and quizzes can be tracked and logged on an LMS. Data from these interactions can be used to identify key areas that worked well and areas that need to be improved.

Data-driven practice can also improve User Experience through immersive learning methods such as gamification. Through leaderboards and badges, data can drive engagement and motivation. And, while implementation challenges exist, VR and AR have the potential to add layers of immersion.

Make Your Learning Accessible

Interactive video improves engagement and retention.

Interactive videos work well for providing small, manageable chunks of learning. Microlearning meets the needs of today's students. It intends to deliver training through short, engaging videos that are viewable on a variety of devices.

This method of delivering learning also allows for multiple attempts. Traditional classroom learning may not allow you to repeat lessons because it requires another day of training and the associated costs. Elearning, through interactive video, allows learners to retry lessons and quizzes, allowing for safe failure.

Making this information available is not only cost-effective, but it also increases knowledge retention and confidence in learning outcomes.
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Educational Technology

Our interactive elearning videos are using SCORM and xAPI. This means that the results of our questions and quizzes are supported by all learning management systems (LMS).


Shareable Content Object Reference Model is a collection of standards and specifications for web-based electronic educational technology. It defines communications between client side content and a host system, which is commonly supported by a learning management system.


The Experience API is an e-learning software specification that records and tracks various types of learning experiences for learning systems. Learning experiences are recorded in a Learning Record Store, which can exist within traditional learning management systems or on their own.

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